List building is an important component of a good Internet Marketing Strategy. But the truth of the matter is, although generating a list may not be a menial task, keeping it is a greater challenge. This is a practical truth especially in the Internet Marketing niche, where Marketers simply opt in to get what they want and swiftly opt out if they don't find any more value.
Following are some tips on how to maintain and build your list over time.
1. Provide helpful information
Visitors who come to your website and opt-in through your web form for one practical reason only: they are looking for something beneficial to them. If you are offering giveaways, they should be of quality values. To keep your list active, you need to constantly provide useful information or your list members will look elsewhere.
2. Don't sell right away
This is a controversial approach, so I would say it is subjective and dependent on the niche you are in. Most Marketers in the Internet Marketing niche would do the selling on the next email, if not right away. This is because people in the Internet Marketing niche work on a fast pace. Being season Marketers, they don't have time to browse through unnecessary information, so you need to get your message and products across quickly. In most cases, either they buy or they say bye to your list.
In all other niches however, I would not recommend to sell right away because you want to build a relationship with your list, especially if your website is a blog. Your members are valuable assets to leave comments on your blogs and help to generate more traffic which equates to money in the long run. Treat your members as your beloved customers.
3. Discuss a problem and provide a solution with a paid product
This is where you can value add. Let's say you run a Parenting website and visitors opt-in because you offer some potty training tips. You also know that many parents are struggling to have their kids consume more greens. Hence you may write a newsletter or a post to offer some tips and then direct them to a paid product from Clickbank or Amazon. In helping them to solve a problem, you get a decent commission in return, so why not?
You can repeat this process many times over as long as you can identify the problems and provide the solutions.
4. Engage your list with calls to action
Ever heard that "Even Eagles need a push"? Very few of us take immediate actions to resolve problems in our lives. This is human nature. Personally, I headed to the clinic only after my perpetual back pain became intolerable. Honestly, I regretted not seeing the doctor earlier.
You need to share the consequences with your members for not taking the necessary actions to resolve the problem at hand. Let them know that prevention is better than cure. You may have to send them a couple of reminders before they take any action, but don't overdo it.
5. Be persistent
This is one of the most important attributes you need to possess. Constantly engage with your list, or be prepared to lose them. There is no excuse. Put a system in place using Autoresponders like AWeber or GetResponse so you may even enjoy your week long holiday with peace of mind.
It would be foolish (and costly) to keep buying tires for your vehicle instead of learning how to maintain them for the long journey ahead.
The Niche Profit program provides a series of legitimate Internet Marketing video trainings that are essential steps toward running a successful Internet Marketing business.
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